Indianapolis, IN., May 4, 2010 - Autobase, Inc., the premier provider in automotive CRM for auto dealers nationwide and a division of Dominion Dealer Solutions, today announced the release of Equity Alerts.

Equity Alerts provides auto dealers with the ability to mine their data for qualified customers who, with no money down, could lower their payment and get into a newer vehicle today. The automated process considers the current value of each vehicle, calculates payoff (while considering refundable items), identifies term and rate based on buyer preference and history, and factors in all current rebates and incentives against the dealership’s current inventory. The result is an intelligent reporting of which customers are in potential equity situations within the dealer’s acceptable profit structure.

“We are constantly encouraging our dealers to ‘attack their database’ and uncover the wealth of business opportunity that resides in it,” stated Bryan Anderson, founder and general manager of Autobase. “Equity Alerts automates this process beautifully, serving up the kind of leads that any salesperson would jump through hoops to work.”

John Hardacre, director of product at Autobase, remarked, “Dealers are always looking for stronger leads and stronger lead follow-up. Now, as daily opportunities are uncovered by Equity Alerts in Autobase, the CRM also cues meaningful communication to each customer. Be it through a personal call from the salesperson, a video email, a digital web ad, or any number of permission-based marketing messages, the customer can be made aware of his equity position almost immediately. This is real marketing power.”

Beyond mining sales data, Equity Alerts leverages service information to flag users when new service appointments are set and new repair orders are opened for equity customers. This provides the timely notification needed when equity customers and potential buyers may be sitting in the dealership.

Autobase® has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. More experienced than any other CRM provider in the industry, Autobase offers a growing suite of cutting-edge marketing solutions and time-tested sales processes that drive and close significantly more business in the showroom and service drive. Nearly 40,000 auto professionals use Autobase every day to recession-proof their business by finding, selling, and retaining more customers. Autobase is a division of Dominion Dealer Solutions.

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at http://www.dominiondealersolutions.com. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.

Media Contact
Steve Lausch
317.428.6159
slausch@autobase.net