INDIANAPOLIS, May 4, 2009 - Autobase, Inc., the leading marketing and sales CRM provider for car dealers nationwide, and a division of Dominion Enterprises, today announced integration between Autobase Sales Center and CARFAX, the most trusted provider of vehicle history information.

The new integration allows Autobase dealers to access their CARFAX account directly from Autobase Sales Center. Authorized users will be able to view existing CARFAX Reports and purchase new reports from the Autobase inventory or appraisal screens. Users can quickly determine which vehicles in their inventory have a CARFAX Report available, know when that report expires, and utilize vital information from the report, such as the CARFAX 1-Owner designation, without ever leaving the Autobase application.

“CARFAX Vehicle History Reports are a vital part of our online and in-store marketing strategy,” said Shaun Kniffin, Internet director at Germain Motors in Columbus, Ohio. “Customers come into our dealership asking us to show them the CARFAX Report or they bring one that was printed from our online listings. CARFAX Reports immediately build consumer confidence and that’s a surefire way to help us sell cars faster and for more money. In fact, it’s one of the reasons we’re the #6 retailer on the latest Ward’s e-100 list.”

“The benefit comes to our users by having a lot more information at their fingertips when talking to customers,” said John Hardacre, product director for Autobase, Inc. “The more information consumers have, the more comfortable they feel with the dealership, which means higher closing rates. CARFAX offers a higher level of comfort to the consumer and Autobase provides a means to get it to them.”

CARFAX has assembled the largest vehicle history database in history, comprising more than 6 billion unique vehicle records. More than 28,000 dealers nationwide are partnered with CARFAX to provide trusted vehicle history information that helps their customers buy with confidence.

Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong CRM reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide. Autobase is a division of Dominion Enterprises.

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide.

Millions of used car buyers and sellers each year rely on CARFAX, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, CARFAX instantly generates a detailed Vehicle History Report on any used car or light truck. CARFAX Vehicle History Reports™ provide valuable information that help used car buyers and sellers make better decisions. Free CARFAX Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by CARFAX-subscribing dealers. For more information or to become a CARFAX-subscribing dealer, call 800-444-0145 or visit www.carfaxonline.com.

Media Contact
Steve Lausch
317.428.6159
slausch@autobase.net