Don Asher, General Sales Manager at College Hills Honda (Wooster, OH) was spending too much time doing things by hand. Don explains, “I would get the service appointment list for the next business day, pull old deals, run trade values, call for payoffs, outline deals, and make the customer contact.”  While this method was making the 

dealership money, it took entirely too long. 

Don turned to DealActivator for a solution. “Now I can look at 50 deals in five minutes because of DealActivator,” commented Don. DealActivator’s intelligent equity calculation provides auto dealers with accurate lists of customers who, with little to no money down, could get into their new vehicle without increasing their monthly payment. Based on this intelligence, personalized marketing campaigns encourage pro-active customer response. Customers feel confident that they can trade to a new or upgraded vehicle with no cash down, and/or the same monthly payment.

In the first few weeks, College Hills Honda witnessed both an immediate boost in sales and ROI with DealActivator.  Sales generation is a huge plus, but what many don’t account for is the fact that they are also improving fixed ops income.  The dealership is now averaging over $500 in lift per vehicle on new sales and $1,000 sales.  Based on their Honda return to market report they are at 82%, 28th in the nation.  They are showing some very strong retention with the help of DealActivator.  “Not a single DealActivator deal has shopped!” said Don. “They value our honesty and appreciate our initiative to save them money.”