Last Thursday marked the first stop in the 2012 General Motors' eSummit. We were thrilled to not only sponsor this great event for GM dealers, but to have one of our own Lyndsey Rodriguez, speak as well. The Summit- promoted as an opportunity for dealers to learn new tools and tactics to dominate the digital landscape, proved to be just that. With well over 100 local GM dealers in attendance, the event kicked off with four strong back to back keynote speakers: Glenn Hardy, Melissa McCann, David Kain and Todd Smith. These four keynotes were broken up by breaks and expo hall time, where dealers could speak with 37 different vendors in a laid back environment. The afternoon was broken up into four different "tracks" for dealers: Converting Leads, Social and Reputation Management, Digital Marketing, and Dealer Executives. Attendees were encouraged to check out presentations from each of the tracks. Lyndsey's presentation, "The Importance of Video for Dealers' Lead Response Tactics" was well attended despite being at the end of the day. The dealers who attended appeared very engaged in every workshop and stayed until the very end of the day to make the most of the information provided.

All in all, this year's GM eSummit has proven to be a well-organized event with great speakers and content for the dealer audience. If you are a GM dealer and haven't yet registered for this Digital Marketing Conference, definitely make a point to do so. https://www.morleyesummit.com/gm/GT2859/jsp/dealer-register.jsp

We are looking forward to being a part of the rest of the 2012 GM eSummit. Check out Lyndsey's workshop session or stop by the Dominion Dealer Solutions' booth in Chicago, Philadelphia, Orlando or Las Vegas. Our team would love to say hi!