Back to Blog

Fighting Back With Reputation Management

Thanks to Google and “the new Internet,” online reputation management has quickly become a vital component of any successful branding strategy. This is as true for the auto dealer as it is for his favorite restaurant across the street. In fact, “25% of search results for the world's top 20 largest brands are links to user-generated content,"1 content that shows up often in a 5-star rating system. The sea of online consumer forums is a significant voice with which to contend when promoting your dealership. But exactly how does a dealer best manage his online reputation?

More and more dealers are paying attention to what the online community is saying about them; but simply tracking reviews, while necessary, is a far too passive response. There are a few who solicit ratings as a means to improve online reputation, but a successful reputation management strategy must go even beyond mere solicitation. Currently, the majority of available reputation management solutions simply don’t go far beyond review solicitation.

The ability to influence consumer interactions will take a dealer’s reputation management to an entirely new level.

To influence customers, there must be some level of customer relationship – the greater the relationship, the stronger the influence. And if so, there is a natural link between a successful reputation management strategy and strong relationship marketing. Investing in a quality Reputation Management solution powered by your own data is a have to for any dealer hoping to combat the ever-changing Internet landscape.

(1) - Socialnomics, 2009

Fighting Back With Reputation Management

Request Info

SALES: 877.421.1040 • SUPPORT: 877.DDS.4444