Dominion is proud to employ individuals who are pioneering certain areas of the industry and who offer valuable knowledge about new techniques and programs. Some of these employees have articles they have written featured in magazines this past July. Here is a quick summary of each article. To read the full article, click on the information highlighted above each article summary.

Pinterest has become the third most popular social media site in the world, following Facebook and Twitter. Besides the number of consumers your business could reach with a Pinterest page, George discusses the ways you can target your customers while promoting your brand name, how to easily measure whether or not your page is successful, the huge amount of SEO ability Pinterest can offer your dealership, and the ways you can protect your brand name from spammers. If you don’t see the value of creating a dealership page, you will after reading this article. You can find George's article on page 14.

E-mail took off in the 1990s and changed the way the world communicated. It wasn't until 2003, however, that US Federal Government passed CAN-SPAM, the Controlling the Assault of Non-Solicited Pornography and Marketing Act. Neil highlights the changes, good and bad, this act has made and what it means for consumers and marketers. Neil’s article is on page 58.

Every day technology is advancing. Accordingly, many automotive magazines have articles and advertisements dedicated to the new technologies that your dealership can utilize, with the ultimate goal being to gain a larger consumer base and sell more cars. Although none of these new technologies will do much good without a solid CRM foundation. Phil gives a list of CRM basics to make sure your dealership is the best it can be. Phil’s article is on page 38.