Don Peirce, General Manager of Ferrari of Houston, needed to keep better track of where Ferraris were being sold in his market in order to stay ahead of the competition. In order to do this, he utilized the help of Dominion’s Cross-Sell Report.  With Dominion Cross-Sell Report, Pierce reviews detailed breakdowns of the top 15 zip codes in his area and identifies local buying trends. “The metrics this report provides are unbelievable,” Don stated. Ferrari of Houston saw instant value with the use of the Dominion Cross-Sell Report.  The use of the Cross-Sell Report has helped Pierce determine the best selling makes and models in his targeted area. 

Rather than having to wait for a Cross-Sell report to come to in the mail, it is delivered to your email at the beginning of every month.  A traditional report includes official vehicle registration information provided by the Department of Motor Vehicles from 27 partner states. Every month more than 6,000 customized reports are produced for dealers, media companies and financial institutions. Click here to read more on how Ferrari of Houston continues their successful market analysis with Cross-Sell Report.