Real Advantages

OEM Marketing Managers

OEM Marketing Managers

"While [our OEM] saw overall sales fall by roughly 30% … Dominion helped increase our sales 29%."

If you’re a Marketing Manager for an OEM, you are responsible for maximizing your dealers' lead generation and revenue opportunities. It’s not an easy task. Attracting customers to your brand, to your dealers, and to their websites. Leading technology choices. Managing the lead pipeline. Training for profit-generating processes. Creating brand advocates. Cultivating value for your dealers – even though visibility into dealership operations is limited and communication challenging.

With over 20 years of industry experience, Dominion understands lead generation, customer management, brand development and inventory analytics. Here’s the great news: we’ve seen thousands of dealers succeed over the years with our automotive CRM, dealership marketing, and inventory solutions. And so can you.

The decision to partner with Dominion comes down to good business sense. With Dominion, you have everything you need to:

  • Effectively create, track, and respond to new lead opportunities
  • Increase gross per deal using proven sales, marketing, and inventory strategies
  • Increase conquest business and grow market share for long-term viability
  • Reduce advertising expenses and multiple vendor costs
  • Minimize legal issues with sound compliance strategies
  • Maximize visibility across all dealership/enterprise operations
  • Protect and promote your brand -- as well as your dealers' brands -- online
  • Increase customer satisfaction to grow repeat and referral business

"[With Dominion], we ranked #1 in our district for sales to OEM originating leads, outperforming our competitors by nearly two to one."

Market Share Manager, Nissan of North Olmsted

"Over the past four months [with Dominion], our sales have consistently increased by as much as 11% per month."

Sales Manager, Bobby Rahal Honda

"Our owner retention has increased 60% over the last year due to our [Dominion] CRM."

Business Manager, Trend Motors VW

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