by Peyton Hoffman
Media & Industry Relations

Here at Dominion Dealer Solutions, we share in the success of all dealerships, especially those that we are honored to partner with. Today we would like to share a story from Toyota of Scranton, describing their success with the Dominion equity mining product for lead generation.  Mark Paczewski from Toyota of Scranton reached out to say:

“I wanted to write a quick note expressing how much that we appreciate your creativity and hard work.  With your help, we have been able to target specific vehicle models based on changing incentives. We can also target customers who are paying above a certain rate, or target specific trades we may want to acquire, etc.

Although we are a large dealership and would expect a strong return on our investment, our results are quite staggering.  January through July we have sold 296 new units, and 112 second generation units.  Regardless of size, I would recommend any dealership to invest in your data-mining product.  The cost of obtaining one new customer averages to be $800 through advertising and marketing costs.  Therefore, dealer owners should make sure that they retain their existing customer base.  There is no better product that we have come across that helps us retain and resell to our existing customers.  Thank you again for your efforts.”

Thank you to the team at Toyota of Scranton for sharing this story.  We look forward to hearing more about your continued success. We would also like to thank the Dominion equity team for your continued innovation and commitment to our customers.

If you are curious about the product Mark mentions in this letter or if you would like to learn about how equity mining can benefit your dealership, you can click here. To visit Toyota of Scranton, you can view it here.