Use mobile marketing to drive traffic to your showroom

Mobile marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing strategy. Mobile marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, and drive attendance to specific events and locations. According to the CTIA Wireless Association, 250+ million Americans carry mobile phones- over 80% of the nation’s population. It has been estimated that the mobile advertising market is valued at over 16 billion. Therefore, it is important to know the best marketing practices to effectively advertise to your target market through mobile devices.

Here are some tips and a few examples on how to utilize keywords to drive mobile marketing success:

• Key the keywords as short and easy to spell as possible.
• Give them a reason to text your keyword
• Save $500 off your next vehicle purchase
• We have the new Mustang in stock text “keyword” to see our mustang inventory on your mobile phone
• Customize the campaign and reply around the keyword
• Text “TurboS” to 50123 and be the first to preview the new 2010 Carrera Turbo S
• Use your keyword on vehicle window stickers (mobile ID) is a great way to engage lot shoppers
• Use your keyword in advertisements that are in places where prospects are without a computer, but have free time
• Train, bus station, airport, sporting events and more
• Send your keywords a weekly test text to ensure your message appear the way you want them to
• Use your keywords for not only sales ads but also service to build a larger mobile customer base

Mobile marketing is a great way to drive instant traffic to your showroom. Get started today by adding simple SMS mobile keywords to all of your market messages, advertisements, window labels and more – essentially, any item that touches your consumers and prospects.