Dominion's Search Engine Specialists evaluate and optimize key site metrics to help our dealersí responsive websites function at their best. Each Search Engine Specialist works with our dealers to build each dealer website on the foundation of our core award-winning, SEO-optimized platform.
Basic SEO efforts are centered on the car dealerís needs and the sites are optimized for each specific market. Local area SEO set-up, search optimized inventory link pages, clean site code, search engine-friendly/search engine-safe (SEF/SES) URLs, sitemap, vehicle-specific URL and title are standard for each website.
Our Search Engine Specialists will assist those dealers who want to build on the basics with additional managed SEO services ideal for auto dealer websites. A thorough consultation is included along with monthly reporting and pro-active optimization. Quarterly reviews are also included in the managed SEO services offering. These reviews involve a full evaluation of website results and an ongoing plan of action.
For dealers wanting to take their search engine placement to the next level, Dominion Dealer Solutions also offers Pay-Per-Click Search Engine Marketing (also known as PPC, SEM, or Paid Search).
PPC is an aggressive approach to search engine placement and is intended to deliver immediate, targeted results. Dominion will set up PPC campaigns within Google, Yahoo and Bing containing keywords driving targeted traffic to the car dealer's website. Dealers can adjust the number of keywords purchased on a monthly basis to fit into specific budgets. Monthly PPC reporting of keyword performance gives dealers a clear, measurable picture of how their marketing dollars are performing.
Ads will appear in the "Sponsored Links" area and can target a radius around the dealership's location or other specific locations as indicated by the dealer (geo-targeting). In addition to driving traffic to the dealer's site, PPC can be used to promote special events, promotions and sales.