Marketing Solutions
SEO/SEM
SEO/SEM
Dominion's Search and Analytics team evaluates and optimizes key site metrics to help our dealers’ websites function at their best. Each Search and Analytics Specialist works with our dealers to build each website on the foundation of our core award-winning, SEO-optimized platform.
Basic SEO efforts are centered on the dealer’s needs and the sites are optimized for each specific market. Local area SEO set-up, search optimized inventory link pages, clean site code, search engine-friendly/search engine-safe (SEF/SES) URLs, sitemap and vehicle-specific URL and title are standard for each website.
Our Search and Analytics Specialists will assist those dealers who want to build on the basics with additional SEO services. A thorough consultation determines which of our three levels of increasingly aggressive services (listed below) will best fit each dealer.
- Profile claiming
- Keyword tracking and reporting
- Relevant and timely white papers
- Call tracking and reporting
- Blog creation and launch
- Site content reviews and edits
- Recommendations for blog topics and publication schedule
- Blog creation and launch
- Scheduled proactive consultations
