Customer Solutions

Equity Mining (DealActivator)

Consumer purchasing habits have changed. Production is down. Auction prices are up. Dealers are finding that they have to think outside of the box in order to get the next sale. With Dominion's DealActivator™, equity mining has never been easier or more lucrative. Boost sluggish sales. Improve customer retention. Increase gross per unit.

Award Winning Equity Data Mining

DealActivator delivers an entirely new stream of business opportunity to your dealership – opportunity from highly-qualified, equity customers simply waiting to close. Turn your current customers into loyal, repeat customers when you get them in a newer vehicle for less money. Adapting and catering to the changes in consumer behavior gives your dealership a leading competitive edge.

New! Equity Mining Dashboard

Sell more vehicles this month by:

Determining the current value for each vehicle by model, mileage, and market info, among other factors
Calculating payoff while considering refundable items (ie. credit life, disability, GAP, roadside assistance)
Identifying a specific term based on buyer preferences and a specific rate based on buyer history
Factoring in all current manufacturer rebates and incentives
Running the buyer’s vehicle preferences and present vehicle against current inventory
Clearly reporting all opportunities that fit within the dealer’s acceptable profit structure