Customer Solutions
Equity Lead Generation
Equity Lead Generation
Consumer purchasing habits have changed. Production is down. Auction prices are up. Dealers are finding that they have to think outside of the box in order to get the next sale. With Dominion's DealActivator, equity data mining has never been easier or more lucrative. Boost sluggish sales. Improve customer retention. Increase gross per unit.
DealActivator™ delivers an entirely new stream of business opportunity to your dealership – opportunity from highly-qualified, equity customers simply waiting to close. Turn your current customers into loyal, repeat customers when you get them in a newer vehicle for less money. Adapting and catering to the changes in consumer behavior gives your dealership a leading competitive edge.
Sell more vehicles this month by:
- Determining the current value for each vehicle by model, mileage, and market info, among other factors
- Calculating payoff while considering refundable items (ie. credit life, disability, GAP, roadside assistance)
- Identifying a specific term based on buyer preferences and a specific rate based on buyer history
- Factoring in all current manufacturer rebates and incentives
- Running the buyer’s vehicle preferences and present vehicle against current inventory
- Clearly reporting all opportunities that fit within the dealer’s acceptable profit structure
