3 Reasons Why Automotive Data Mining is a Must-Have

By: Stephanie Morris, Marketing Content Coordinator

New and used car dealers are always on the hunt for ways to increase vehicle sales and revenue. One of the easiest means to do this is through effective automotive data mining, also known as equity mining.

By putting the customer in a new car for a similar or lower monthly payment, it’s a win-win!

Most dealers understand this as the process that uses customer data to identify qualified opportunities, with the goal of converting a past sales customer – or a current service customer – into a new car buyer. By putting the customer in a new car for a similar or lower monthly payment, it’s a win-win!

Equity mining helps dealers sell more cars – but that’s just the start of it! Check out the first chapter of our latest eBook, 4 Steps to Accelerate Your Equity Mining Success, to discover how data mining can help your dealership:

  1. turn aged inventory,
  2. acquire trades and in-demand vehicles, and
  3. create lasting customer relationships!

See Why Equity Mining is a Must-Have – Download the eBook!

Simplify the equity mining processes in your dealership with powerful software. DealActivator, powered by Dominion Dealer Solutions, is an award-winning equity mining solution that helps dealerships generate more sales, increase ROI, and develop stronger customer relationships. Click or call 877.421.1040 to get started!

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