4 Tips for Dealership Social Media

By: Brooke Reese, Deployment Specialist

In today’s media-driven society, how a company uses their social media platforms can greatly enhance their communication with consumers. However, many auto dealerships are adopting these different sites but are not using them to their full advantage. Successful use of social media can help your dealership gain the traffic it needs to sell more cars.

Successful use of social media can help your dealership gain the traffic it needs to sell more cars.

An article on kissmetrics breaks down social media tactics. Here are a few tips we found most relevant to auto dealership social media:

1. Develop an angle that is understandable and appealing to a broader audience. Some products or services might not be exciting, so consider related topics or ideas that are more broadly appealing to gain traction.

2. Make your posts personal – use first person voice, feature testimonials from customers or messages from real people in customer service, and initiate engagement and outreach from followers.

3. Promote quality content on your website. Share engaging articles, and popular products and services. A great social media strategy starts with a great website and useful content for your customers.

4. Try LinkedIn. Post dealership and industry updates, and have employees create accounts. Professional connections may lead to sales and can help establish your brand.

Don’t have time to implement these tips? Our social media management tool, Prime Response, is here to make creating a presence on social media simple! Call 877.421.1040 to learn more.

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