The purchase of a new or used vehicle is among the biggest buying decisions the average consumer will make in his or her lifetime. Such purchase decisions elicit what behavioral psychologists refer to as “complex buying behavior.”
Such connections drive trust, as well as the likelihood of doing business together.
The automotive dealer who appreciates complex buying behavior tends to form deeper connections with shoppers that demonstrate this behavior. Such connections drive trust, as well as the likelihood of doing business together.
Dominion has captured six components of the consumer’s complex buying behavior in the first chapter of an eight part eBook, entitled Rocking Your Sales Funnel.
Learn to better understand car shopper behavior – Download chapter 1!
Make sure to check back each week for new chapters. Want more information on how Dominion Dealer Solutions’ digital marketing experts can help you capture the online shopper? Call 877.421.1040.
