Author Archives

  • Are We On The Same Page: How to Prepare your Team to Represent your Brand

    Author: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Have you ever talked with another person in your company and felt like the two of you were having completely different professional experiences? That it seemed like you were working for two completely different companies? I have, and it’s disconcerting. As a marketer, that scenario […]

  • Integrated Platforms and Vendors That Act Like Partners

    By: Jennifer Sanford, Dominion Dealer Solutions, Director of Strategic Marketing Those of us in marketing receive a lot of phone calls and emails. There are literally hundreds of companies offering excellent solutions — from email marketing, marketing automation, SEO services, direct mail, CRM, and the list goes on. They all offer very compelling products and […]

  • Inventory Merchandising: The Next Generation

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Please forgive the Star Trek reference in the title. Not completely intended. Nonetheless, we are in the midst of a brave new world (another literary scifi reference) when it comes to effective inventory merchandising. My plea to dealers is simple: explain yourself in as much […]

  • Merchandising Your Service Lane

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions We all know that curb appeal is important to a dealership. Presenting a clean, brightly lit, well-branded storefront means that people will be confident that they will have a good experience walking onto your lot. How do you keep your Service drive? Is it as […]

  • SEM: Keywords Aren’t Everything

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions I’m not an SEM expert. But, I’ve had the opportunity to learn from some of the best in the business. The most important thing I’ve learned is that keywords are just the beginning of an effective Search Engine Marketing story. Effective search marketing, like everything, […]

  • The Importance of Vehicle Descriptions

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Q. Where do terms like Palladium Silver or Dolomite Brown or Lunar Blue Metallic come from? A. They come from your imagination. When you are purchasing a sweater online or in a catalog, does it make a difference if it is described as Cherry Red […]

  • Your Customer’s Website Experience

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Fact:  Nearly 1/3 of consumers experience “switchbacks” where they move backward into earlier stages of the purchasing journey. (Source: Microsoft Advertising Study, The Consumer Journey: Global Auto Buyers, June 2012) We have all heard the stats.  Shoppers visit multiple sites before ever going to a […]

  • Using LinkedIn As A Marketing Tool For Your Dealership

    By: Jennifer Sanford, Director of Strategic Marketing When you think of social media marketing, LinkedIn is probably not one of the social media sites that come to mind. However, there are over 300 million registered LinkedIn users worldwide and a growing number of major car manufacturers advertising on this social media platform. According to MediaPost, LinkedIn […]

  • Social Media = Content Monster

    You know that 20% of consumers use social media as their primary source of information about automotive brands (JDPower, April 2014). And, your dealership is getting the hang of social media. You hired a recent college grad to take photos, write blog posts, track the traffic from your blog to your VDPs, and even track […]