Author Archives

  • Automotive News Best Dealerships 2014

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Next practices: Innovate, motivate and compensate. Those were the headline topics for this year’s celebration of the Automotive News Best Dealerships top 100 dealerships to work for at the Four Seasons in downtown Chicago. For the third year in a row, Automotive News has partnered […]

  • Optimize Your Website With Responsive Design

    Top Five Reasons Why You Need a Responsive Site from Dominion Dealer Solutions: #5 Responsive Sites are Faster Not all responsive sites can make this claim, but Dominion can. Our responsive sites optimize images so that loading time is expedited. In fact, PCG Consulting ranked Dominion Dealer Solutions as having the “fastest loading sites” in […]

  • Automotive Executive Snapshot: Robert Berndt

    Automotive Industry Insights from Dominion Dealer Solutions In the most recent issue of Auto Remarketing Magazine, Dominion Dealer Solutions’ president, Robert M. Berndt, was given the honor of being the first interviewee in a new “Executive Snapshot” series.  Each month, industry executives share thoughts on how they perceive industry trends, offer challenges and solutions, and […]

  • Sales Management Super Conference Recap

    “Average people + Great process = Incredible Results” – Jim Ziegler This week, over 100 dealers headed down to Dallas, TX, for the Sales Management Super Conference. The first event of its kind, hosted by Jim Ziegler, focused on CRM best practices in the dealership. Held at the Dallas Regency Hyatt, it was a great […]

  • Want to Attract In-Market Car Shoppers?

    There is a fairly simple merchandising formula for attracting in-market car shoppers to your dealership’s website.  Properly merchandising new and used vehicles involves four-key areas: photos, pricing, vehicle descriptions, and accurate vehicle data.  Focusing on these four areas will ensure a rich and engaging consumer experience for each and every shopper. Photos Today’s car shoppers […]

  • Embrace Profiles to Attract Targeted Buyers

    When it comes to used vehicle marketing and advertising strategies, how would you classify your dealership’s approach?  Is it a “one-size- fits- all” approach or are you targeting the preferred customer segment with the best vehicle message? In today’s data-driven world, dealers have the opportunity to combine interesting and dynamic data sets to build a […]

  • What is Progressive Retail?

    It’s nothing new to note that technology influences the way we do business to the point where we shape how we do business around the technology available. Mobile technology, for example, allows us to provide information to customers in the middle of the used-car lot and service lane, instead of over a desk. Easy-to-use alignment […]

  • 2014 DrivingSales Presidents Club Recap

    Jared did it again. Another Driving Sales event that featured an amazing day of pure learning without making my head hurt.  This event, Driving Sales President’s Club, is designed for dealer executives to showcase process, technology, and performance.  It is a small meeting – about 250 dealer principals and executives in attendance.  And, that format […]

  • Content is King

    Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next hire in automotive dealerships should be a Content Manager. He was right then, and is still correct today. There is no substitute for great content. Great content is why we choose to have long conversations with a […]

  • NADA 2014 Dominion Workshops

    With NADA quickly approaching, the Dominion Dealer Solutions team is gearing up to see everyone in New Orleans.  Make sure you stop by Booth #4039 to say hi – and demo one of our many product updates! We would like to invite you to attend John Reed’s NADA workshop, “Tap Into Mobile to Reach New […]