Author Archives

  • July Recap: Dominion’s Top 5 Blogs

    By: Peyton Hoffman, Director of Public Relations and Event Management Dominion’s Top 5 Blog Posts from July How to Successfully Incorporate a Hashtag Hashtags are prominent in today’s tech culture and social media management. Websites like Twitter, Instagram, Pinterest and Facebook use them as a way to group conversations together and connect with different audiences. They make […]

  • Facebook: A Small Update with Big Results

    This month Facebook announced that changes are occurring on the website and a small update with the news feed will take place. No longer will users of Facebook have to see random content from its algorithm posted into their newsfeed that is irrelevant and by all means somewhat annoying. Users can now pick their top […]

  • The Art of Inventory Story Telling

    Every human being, animal, object, and element has a story to tell. Whether you are getting to know someone or something for the first time or just curious about a situation, usually your immediate reaction is to ask questions. When a consumer is looking for a new car to purchase, this same concept arises. He […]

  • Instagram: A Creative Way to Connect With Your Consumers

    It’s no wonder our younger generation (Millennials) is taking to the web to find inspiration in pictures and art. This digital age recognizes the importance of capturing a moment and sharing it with the world. Like with any social media, Instagram can take some time to build up a following.  As this younger generation breaks […]

  • Last Chance to Register for the July 2015 Customer Webinar!

    Don’t Miss Your Last Chance to Register for the July 2015 Customer Webinar! Date: Thursday July 23, 2015 Time: 2-3pm EDT Do you know what it takes to generate more VDPs on your website? Learn what it takes to create pages that enable customers to imagine themselves in your vehicles!   Glen Garvin, Vice President […]

  • New Car Incentives: The Road to Driving More Sales

    What if there was a way to help your dealership stay away from haggling with consumers and the negotiation of price points? By knowing what new car incentives are available at your store, customers are more likely to stay loyal to your brand and dealership instead of trotting across the street to your competition. Consumers […]

  • Best Practices to Generate More VDP Views

    When car shoppers search for new or used automobiles, most of the time they are looking for a description from the Vehicle Details Page (VDP). Creating VDPs can be intimidating especially when dealers are putting in the effort and time to make them perfect. Innovative features will enhance your page and prospectively increase vehicle sales. According […]

  • How to Successfully Incorporate a Hashtag

    #Hashtag: (on social networking websites such as Twitter) a hash or pound sign (#) used to identify a particular keyword or phrase in a posting. Hashtags are prominent in today’s tech culture and social media management. Websites like Twitter, Instagram, Pinterest and Facebook use them as a way to group conversations together and connect with […]