Case Study: Paul Miller Audi knew the importance of a strong online presence, but was strapped for resources and time.
Thom Rockey, General Manager at Paul Miller Audi has realized the need for a stronger web presence. He has had some success with customers posting reviews and comments. However, Thom was in short supply of extra time and resources. That’s where PrimeResponse comes in, a streamlined online reputation management strategy to help dealerships better track, influence, and engage their customers.
Paul Miller Audi was looking to get more reviews, and on multiple websites. He was also looking to make it less demanding for his sales people, since they are often times the ones asking for reviews. Prime utilizes state of the art software, prompting every customer who purchases a car to fill out a survey and make a review. These surveys are automatically sent to customers once a car is sold. Thom says “With Prime, I have seen a tremendous increase in our online reputation. Without the help of Prime we would not be able to get the number of reviews that we get.” All PrimeResponse customers are supported with a Prime Specialist, ready to answer all questions.
Since implementing Prime, Paul Miller Audi has seen a 601% increase in online reviews, and has gone from an over all rating between 2 and 3 stars to an average rating of 4.7 out of 5. To read the entire case study, please click here.
For additional information on our PrimeResponse Product contact us at 888.502.8950 or visit drivedominion.com