Managed Marketing

  • SEM: Keywords Aren’t Everything

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions I’m not an SEM expert. But, I’ve had the opportunity to learn from some of the best in the business. The most important thing I’ve learned is that keywords are just the beginning of an effective Search Engine Marketing story. Effective search marketing, like everything, […]

  • Is Your Current SEM Partner Cutting It?

    Dominion Dealer Solutions offers an extensive suite of products to enhance a dealers Search Engine Marketing (SEM). From fixed and variable offer-based promotions to pre-roll video, Dominion Dealer Solutions provides multiple services for dealers to obtain an expanded web presence. To see all of the product offerings and to compare if your current SEM partner is […]

  • Shoppers Travel at the Speed of Mobile

    Did you know that … 54% of millenials primarily access the Internet via mobile device (InMobi Insights Study, Feb 2013)? And, that … 60% indicated that they aren’t willing to wait more than five seconds for a webpage to load before they leave the site (The Center for Media Research, August 2013)? These stats are […]

  • When it Comes to Video Content: Engagement is Value

    Most have seen the statistics stating that videos are the #1 searched item on Google today. There is no doubt that online videos are the future of automotive marketing. Live videos are powerful storytellers- instantly conveying vehicle attributes to the consumer. Did you know that these same videos also can drive engagement and SEO? There are […]

  • Are Your Email Campaigns Responsive?

    By: George Nenni, Dominion Dealer Solutions, Vice President of Operations We all have smartphone pet peeves.  My top annoyances are: group text messages, people that blindly walk while looking down at their phones, and parents using smartphones at dinner while ignoring their children.  But, my ultimate smartphone pet peeve is receiving promotional emails that force […]

  • Do You Know Your Car Shoppers’ Preferences?

    According to the J.D. Automotive Mobile Site Study, there is a growing number of vehicle buyers using their mobile devices to research and shop for new vehicles.  When shoppers have a positive experience on an original equipment manufacturers or third-party site, they are more likely to share the content they find useful or interesting with others. […]

  • Top Four Tips for App Advertising

    “Creativity is putting your imagination to work, it’s produced the most extraordinary results in human culture.”-Ken Robinson Being that smartphone users are spending more time using apps instead of web browsers, mobile app advertising is seeing a significant growth. Online social network service, Facebook, has publicized significant additions to its mobile app advertising program. Marketers […]

  • Transforming Your Dealership with Mobile Marketing

    Mobile Marketing 101 In today’s society, customers want instant gratification and they want to browse and shop with the click of a button. Customers want infinite information accessible at their fingertips via tablets and smartphones which is why your dealership should utilize mobile marketing. It is easy to lose potential customers if customers experience complicated, slow or […]

  • Unique Tools for Your Dealership Team

    There are a variety of different tools out there that can help you improve your dealership’s marketing and sales performance. “The skill of writing is to create a context in which other people can think.” – Edwin Schlossberg Hemingway– This tool allows you to paste a passage to receive analysis that highlights overly dense passages, unnecessary […]

  • A Lesson in Visual Marketing

    It’s test time! Quickly scroll down the page and see which option stands out to you the most- is it Option A, Option B, or Option C? Option A: Photo Option B: Text Option C: Video It is likely that you chose options A or C. Why? Because visuals are processed 60,000x faster in the brain than text. […]

  • Why SEM is More Than a Buzzword

    Do you want to achieve maximum exposure to your website? That’s the goal of Search Engine Marketing or SEM. There are a variety of different measures you can take to ensure that the maximum number of relevant individuals are finding your dealership. SEO Search Engine Optimization, or SEO, is the process of optimizing your website […]

  • Re-defining the Customer-Centric Approach

    Customers are at the center of the sale. Mind-blown? We didn’t think so.  We all know that customers’ reactions to your products and services determine the success of your business. History has shown that there are two distinct strategies you can adopt in response to that reality. First, you can set out to create a better product, to […]