Websites

  • Why Responsive Websites Beat Adaptive

    by: George Nenni It seems there is no end to the growth in smartphone and tablet website browsing.  From 2012 to 2013, North American website traffic grew 10%, to represent almost one-third of all global internet traffic.  Safari is now the #1 browser that we see in our website customer results which suggests that iPhones […]

  • Responsive Websites are Vital for Today’s Automotive Dealer

    Dealer Marketing Magazine’s May 2014 issue included the cover article, “Your Website Is (Still) the Backbone of Your Dealership”. Two of Dominion Dealer Solutions’ employees took part in this article. Fred Rose, Manager of Social Media Services, recapped his comments on the importance of social media on dealers’ websites on Tuesday’s blog. Today, we will […]

  • Using Social Media on your Dealership Website

    This month, Dealer Marketing Magazine wrote a feature story entitled, “Your Website is (Still) the Backbone of your Dealership”. Two of Dominion Dealer Solutions’ product team members were consulted for this article; Fred Rose, Manager of Social Media Services, and Jessica Ruth, Websites Sales Engineer. The following comments are from Fred Rose, concerning the use of social […]

  • Case Study: Infiniti of Dayton Better Engages Tech-Savvy Market with Responsive Website

    The Challenge A new, more interactive website was much needed for Colleen Staver, Vice President of Infiniti of Dayton. “Our old website looked like it was from the mid-90s: basic, outdated, no real interfacing with the customer,” admits Colleen. Integration with the latest technology, specifically mobile, was essential in the new build for Infiniti of Dayton. […]

  • What is Progressive Retail?

    It’s nothing new to note that technology influences the way we do business to the point where we shape how we do business around the technology available. Mobile technology, for example, allows us to provide information to customers in the middle of the used-car lot and service lane, instead of over a desk. Easy-to-use alignment […]

  • Google’s Multi-Armed Bandit Approach to A/B Experimentation

    By: Adam Dennis Introduction Most retail owners targeting online sales via business websites want the option of testing out different versions of a web page to see which one has a higher conversion rate.  Most dealers in the automotive industry have heard of, or currently utilize, split A/B testing.  In split A/B testing, traffic is […]

  • Latrobe Dealerships Deliver Top Shelf Customer Experience with the Responsive Design Technology

    “In this day and age, it’s a must – a necessity – that you’re there for the consumer.” It’s just that simple for Don Takac, Jr., pre-owned sales manager at Latrobe Ford. Latrobe Ford and its sister store, Latrobe Chevrolet, have long taken pride in understanding their customers’ needs, especially when it comes to folding […]

  • Mobile Traffic and Engagement Soar for Acadiana Mazda with Responsive Website

    Calvin Broussard serves as the Internet Sales Manager for Acadiana Mazda. In a highly competitive online market, Calvin would tell you it is imperative to stay on top of technology if you want to engage more customers. Understanding the mobile customer is one very clear strategy for Acadiana Mazda. “Our buyers are on smart devices. A few dealerships […]

  • Thursday’s Webinar: Attract More Car Buyers with Responsive Web Design

    Attract More Car Buyers with Responsive Web Design Thursday, February 20 • 2pm EST Register Now Responsive Websites Deliver Key ResultsAs an increasing number of car shoppers access the internet via phones and mobile devices, dealers have an expanding need for mobile and responsive web design.In this webinar, Jessica Ruth, Sales Engineer, and Eric Grabowski, […]

  • Responsive Design Best Practices

    When Responsive Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjusted to various screen sizes, seemed too good to be true. Now, a […]

  • Website Loading Speed Is More Important Today Than Ever Before

    Media today has shifted from computers to the mobile market. Whether people are on the move, or standing in line, they’re using their phones to access the web. Surprisingly, slow pages can be a hindrance to a dealer’s bottom line. The importance of site speed is more of a priority than ever. Benjamin Spiegel, author […]