Congrats to Dominion’s Dealer of the Month – Phil Hughes Honda

By: Amy Peck, Director of Marketing Services

We are excited to recognize Phil Hughes Honda as our Dealer of the Month!

Phil Hughes Honda, located in Athens, GA, focuses on making their customers feel appreciated! This new and used car dealership truly understands the importance of the customer experience in boosting success.

The partnership between Phil Hughes Honda and Dominion Dealer Solutions guarantees that car buyers will enjoy the ultimate shopping experience in every step of their customer journey.

Phil Hughes Honda partners with Prime Response for Reputation Management and Social Advertising, in addition to using Dominion for their Social Media Management, Digital Advertising, and Email Marketing. Driving consistency in messaging across these marketing and advertising channels builds trust between the dealership and online vehicle shoppers. Trust drives results.

Below are just some of the successes that have come out of the partnership between Dominion Dealer Solutions and Phil Hughes Honda:

· 251.4% increase in website traffic from Facebook advertising efforts
· 41.4% increase in VDP views
· 6.4% increase in overall web sessions
· 9.9% increase in average pages per session
· $114,640 service revenue driven from Lost Soul Campaigns*

Congratulations to the entire team at Phil Hughes Honda! Dominion is thankful for the opportunity to partner with you on your digital marketing and advertising efforts. We look forward to building upon this partnership and continuing to driving results for your dealership!

To get results like Phil Hughes Honda at your dealership, call 877.421.1040 to get started with a Digital Marketing Specialist today!

* March 2016 – June 2017 Results

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