DCH Toyota of Milford Generates 268 Reviews in First 161 Days

By: Amanda Krause, Marketing Lead Specialist

Dominion Dealer Solutions’ Prime Response is a comprehensive Reputation and Social Media Management platform that enables dealers to track, manage, and engage with online car shoppers. With Prime, your dealership receives a dedicated specialist to help monitor online conversation, respond to negative reviews and manage social media campaigns.

Greg Holway, General Manager at DCH Toyota of Milford, turned to Dominion’s Prime Response after he noticed that the dealership’s non-existent presence on third party sites was coupled with poor ratings for both sales and service.

Get the Full Story- Download the Case Study Now

In the first five months of using Prime Response, DCH Toyota of Milford increased their review generation to 51 reviews per month with an average 4.6 star rating. As time passed, both review quality and quantity improved drastically. Within the same timeframe, DCH Toyota of Milford saw 80 reviews hit DealerRater and 100 reviews land on Cars.com. Shortly after seeing these results, Holway asked for everything Prime Response had to offer, including its Social Media Management solution. In less than a month, Holway saw 6,000 clicks generated on his VDPs because of Prime Response’s effort for the dealership on Facebook. DCH Toyota of Milford is not only driving traffic from social media, they are driving sales

This month, I could see 6,000 clicks to my VDPs because of what Dominion is doing for us on Facebook.

“Partnerships matter. Dominion makes it easy and Prime Response has been a wonderful addition. It’s simply having someone out there doing a thorough and timely job, making sure my business is represented in that space. It’s invaluable.”

To bring this level of success to your dealership, contact us today at 877.421.1040 or visit DriveDominion.com.

Share