Dealer of the Month: Advantage Ford

By: Amy Peck, Director of Marketing Services

We are excited to recognize Advantage Ford as our Dealer of the Month!

Advantage Ford and Lincoln, in Fremont, Ohio, is a dealership “where friends send friends”. They are committed to building trust and developing long-term relationships by giving their customers the ultimate car shopping experience.

Advantage Ford partners with Dominion Dealer Solutions for multiple automotive technologies, specifically: Website, Search Engine Optimization (SEO), My Payment, Reputation Management, Inventory Advertising, and Email Marketing. The Dominion Dealer Solutions’ team works to drive consistency between the marketing and advertising campaigns for Advantage Ford to ensure a consistent car shopper experience.

Below are just some of the successes that have come out of the Dominion/Advantage Ford partnership:

  • 220% increase in form lead conversion
  • 85.7% increase in leads from the My Payment Conversion Tool
  • 188.9% increase in monthly customers reviews
  • 51% increase in time on site
  • 32.1% increase in organic traffic

Congratulations to the entire team at Advantage Ford! We, here at Dominion, love working with new and used car dealerships that understand how important the customer experience is to success.

To get started on increasing success at your dealership, call 877.421.1040 today!.

*Results from start of program vs 9 months later

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