By: Peyton Hoffman, Director of Public Relations and Event Management
This year has been a busy one for us here at Dominion Dealer Solutions! Take a look at our Top 10 Blogs of 2016:
Looking for a quick visual report that will reveal at-a-glance information about website traffic that is at a low point in the sales funnel? Use Google Analytics’ custom reporting to generate a simple, high-level report that will highlight the source of this important segment. Keeping it simple, will allow you to quickly zero-in on important prospects in the late stages of the sales process and avoid the thrashing that can sometimes come from deep data dives.
Consumers making a significant purchase, such as buying a new or used vehicle, exhibit complex buying behavior. This behavior is marked by key characteristics. When purchasing a car, consumers are highly involved in the entire research and decision-making process. As every car shopper knows, cars are expensive and need to last for a long period of time.
Dominion’s new My Payment tool is designed to give consumers real answers to payment questions directly from a dealership’s website. Dealers using My Payment build trust with online consumers by equipping them to make better, more informed purchase decisions.
Dominion Dealer Solutions would like to congratulate the 2016 Top Fifty Toyota dealers from Auto Remarketing magazine. Your dedicated efforts deserve to be recognized. Kendall Toyota, Rudy Luther Toyota, and Sun Toyota are a few dealers who have made the list. We wish you continued success over the next year.
When it comes to social media, timing is everything. Knowing, it is vital to ensure that dealership posts are being seen, when is the best time to post or share on social media? While the best days and times vary depending on the industry and business, there are some overarching best practices your dealership can use to increase success.
Using vehicle photos to market your car dealership can transform your dealership. Focusing on the features that customers are interested in makes the photo stand out from other models, so be sure to showcase this in your vehicle photos.
The final issue of The Definitive Guide to Inventory Management reveals how to make your vehicles’ window labels actionable. Car shoppers utilize their smartphones to research and verify purchases. Making window labels actionable with Quick Response (QR) codes for both new and used inventory is a must in today’s marketplace.
Dominion’s Web Control now provides the option for car dealers to communicate with their customers via text. Companies who use SMS enjoy better customer satisfaction and conversion rates than those who do not.
Our Director of Marketing had the pleasure of chatting with one of our Google reps at a digital marketing event Dominion co-hosted with them in Indianapolis.* They discussed the metrics dealers should be most concerned with as they continue to develop the e-commerce side of their business.
Are you a current Dominion Inventory Mobile user? If so, you’ll notice our mobile application is packed with many features to help you quickly and easily manage your inventory. Despite this convenience, some users found themselves saying “The Scanner Homepage is driving me crazy!” For the user that would much rather see the inventory listings, the Appraisals you have already completed, or the Pricing page, here is a little hidden gem for you.