Dominion’s Top 10 Blogs of 2016

By: Peyton Hoffman, Director of Public Relations and Event Management

This year has been a busy one for us here at Dominion Dealer Solutions! Take a look at our Top 10 Blogs of 2016:

KISS Paralysis by Analysis Goodbye

blog-1Looking for a quick visual report that will reveal at-a-glance information about website traffic that is at a low point in the sales funnel? Use Google Analytics’ custom reporting to generate a simple, high-level report that will highlight the source of this important segment. Keeping it simple, will allow you to quickly zero-in on important prospects in the late stages of the sales process and avoid the thrashing that can sometimes come from deep data dives.

Understanding Complex Buying Behaviorblog-2

Consumers making a significant purchase, such as buying a new or used vehicle, exhibit complex buying behavior. This behavior is marked by key characteristics. When purchasing a car, consumers are highly involved in the entire research and decision-making process. As every car shopper knows, cars are expensive and need to last for a long period of time.

Why Your Dealership Needs My Payment

blog-3Dominion’s new My Payment tool is designed to give consumers real answers to payment questions directly from a dealership’s website. Dealers using My Payment build trust with online consumers by equipping them to make better, more informed purchase decisions.

2016 Top 50 Toyota Dealers

Dominion Dealer Solutions would like to congratulate the 2016 Top Fifty Toyota dealers from Auto Remarketing magaziblog-4ne. Your dedicated efforts deserve to be recognized. Kendall Toyota, Rudy Luther Toyota, and Sun Toyota are a few dealers who have made the list. We wish you continued success over the next year.

Tips for Perfectly Timed Social Media Posts

blog-5When it comes to social media, timing is everything. Knowing, it is vital to ensure that dealership posts are being seen, when is the best time to post or share on social media? While the best days and times vary depending on the industry and business, there are some overarching best practices your dealership can use to increase success.

Ten Tips For Improving Your Dealership’s Vehicle Photosblog-6

Using vehicle photos to market your car dealership can transform your dealership. Focusing on the features that customers are interested in makes the photo stand out from other models, so be sure to showcase this in your vehicle photos.

Keep Your Car Shoppers on the Lot with Actionable Window Labels

blog-7The final issue of The Definitive Guide to Inventory Management reveals how to make your vehicles’ window labels actionable. Car shoppers utilize their smartphones to research and verify purchases. Making window labels actionable with Quick Response (QR) codes for both new and used inventory is a must in today’s marketplace.

4 Ways To Build Your Text Opt-In Listblog-8

Dominion’s Web Control now provides the option for car dealers to communicate with their customers via text. Companies who use SMS enjoy better customer satisfaction and conversion rates than those who do not.

3 Website Stats Every Dealer Should Know

blog-9

Our Director of Marketing had the pleasure of chatting with one of our Google reps at a digital marketing event Dominion co-hosted with them in Indianapolis.* They discussed the metrics dealers should be most concerned with as they continue to develop the e-commerce side of their business.

 

Hidden Gem: Inventory Mobile

Are you a current Dominion Inventory Mobile user? If so, you’ll notice our mobile application is packed with many features tohidden-gem-blog-1 help you quickly and easily manage your inventory. Despite this convenience, some users found themselves saying “The Scanner Homepage is driving me crazy!” For the user that would much rather see the inventory listings, the Appraisals you have already completed, or the Pricing page, here is a little hidden gem for you.

What were some of your favorite blog posts from this year? Connect with us on Facebook or Twitter.

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