Will Google’s Latest Search Algorithm Updates be a “Mobilegeddon” for Your Dealership Website? Part 2

Author: Adam Dennis, VP of Product Development, Dominion Dealer Solutions

Part 2

Part 1 of this article can be found here. In Part 1, Adam details Google’s new mobile world and the two main criteria that dealers should pay attention to with respect to their websites.

Next Steps to Mobilizing your Website

Now that “Mobilegeddon” is upon us, it’s time to take action.

There are two things everyone can do right now to find out how Google views a dealership website:

  1. Take Google’s Mobile-Friendly Test.
    • In seconds, this tool shows how GoogleBot sees a site, then provides suggested courses of action if necessary.
  2. Visit Page Speed Insights.
    • This tool will analyze a site and offer up suggestions for improving performance based on those findings.

In this mobile-first era, Google’s algorithm updates make it imperative for every business owner to make sites more mobile-friendly.

But we should also remember that mobile optimization drastically improves the user experience. As we saw earlier, mobile-friendly sites can have a big impact on users’ experiences – and their shopping behavior.

For more information, please visit www.drivedominion.com, or call 1-877-421-1040 to speak with one of our experts today! Our team is happy to provide dealers with a free evaluation of their website to determine if they are in fact mobile-friendly.

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