Marshal Mize Ford Finds Success with Dominion’s Prime Response

By: Steve Lausch, Director of Product Marketing

marshal mize ford

The Challenge

Online reviews and a strong social media presence are critical factors for success. Reviews can influence a car shopper to visit or dismiss a dealership. Social media significantly helps drive vehicles off of your dealership’s lot. The importance of a strong online presence and positive reviews became clear to Dylan Calkins, Internet Sales Manager of Marshal Mize Ford. Something had to change in order to experience true digital success.

The Solution

Calkins turned to Prime Response, Dominion Dealer Solutions’ award-winning reputation and social media platform. Prime Response enables dealers to track, manage, and engage with online car shoppers. This allows dealers to influence critical online conversations. Utilizing Prime Response’s reputation and social media management tools gives dealers the opportunity to successfully monitor and respond to negative reviews and create engaging social media campaigns. Dealers can drive more VDP views and further enhance their dealership’s success.

The Results

Prime Response has proven to be a hit for Calkins and Marshal Mize Ford. Prior to using Dominion’s Prime Response, they had a mere 29 reviews. Now, they have over 200.  Within the last month, Marshal Mize Ford has added 40 reviews with a 4.9 average star rating. Because of Prime Response, they have a 4.7 average star rating across multiple review channels, with a 47% survey open rate and 6% completion rate.

Calkins now uses a unique and highly-personalized strategy for social media campaigns to successfully generate more website traffic. In a 30-day period, 900 digital shoppers viewed one or more VDPs via Facebook ads. In addition, 15 out of 17 units listed in their Facebook ads have sold.

With the help of their digital performance manager and Prime Response, Calkins is now able to use strategic methods to drive success for his dealership and focus on selling cars. Click here to view the entire case study. 

If you want to learn why Prime Response earned the 2016 AWA award for Social Media and to learn more about Prime Response, join our May webinar on Digital Reputation Management: Exclusive Insights from PCG Consulting with Brian Pasch and Michael Sos. Pasch is the CEO and Founder of PCG Consulting. Sos is Dominion’s general manager of digital initiatives. Sign up today!

 

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