How to Really Leave an Impression in the Digital World: Part 3 of 4

Why does my dealership need professional SEO services?

By: Andy Powless, Search Specialist

The value of your automotive dealership’s website is measured by the amount of visitors you receive and how many of those potential car buyers turn into leads. Without proper Search Engine Optimization (SEO) techniques, management, and evaluation, your site may not deliver the numbers you are hoping for.

According to Hubspot, “66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.”

How to Measure SEO Success

The below key performance indicators (KPIs) will help you gauge the performance of your SEO.

One of the most critical components to consider… is the number of visitors you receive…

Audience (Traffic)

One of the most critical components to consider when measuring the success of your dealership’s website is the number of visitors you receive on a daily, monthly, and yearly basis. Answer the following questions to determine your success:

  • Among your site visitors, how many pageviews occur during each session?
  • How long are car shoppers remaining on your new or used car website?
  • How many people leave after visiting just one page- resulting in a high bounce rate?

As part of Dominion Dealer Solutions’ SEO service, a dedicated search specialist will develop technical components and properly build your website to maximize traffic from search engines. Professional content writers will optimize your site content in order to build page rank authority, making your website highly relevant and visible.

To build a strong SEO presence you must understand how car shoppers engage with your landing pages…

Acquisition and Conversion

To build a strong SEO presence, you must understand how car shoppers engage with your dealership website’s landing pages, in addition to monitoring your online traffic sources. Measuring conversion rates and lead generation is not only beneficial for historical reporting, but more importantly, for identifying opportunities to strengthen your SEO landscape. Our specialists report on how your dealership’s website is acquiring and converting users, as well as using key indicators to enhance the quantity and quality of visitors to your site.

Consider how users flow through the site when optimizing it to meet their needs.

Behavior and Technology

A final KPI to take into account is the behavior and technology of your website. Consider how users flow through the site when optimizing it to meet their needs. Dominion Dealer Solutions builds fast, responsive websites that perform well on all browsers. Our developers understand that page speed is another influential factor when search engines are ranking your site.

Ready to boost your rank, traffic, and leads with improved SEO? Call 877.421.1040 to get started with our experts!

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