digital marketing

  • Revving up Fixed Ops: Search & Social (Part 3)

    By: Steve Lausch, Director of Product Marketing Previously, we saw how fixed ops opportunities, revenues, and profits are available to dealers. While a dealer’s fair share of the $340 billion service and parts market [1] is available, half of dealers report investing less than 10% of their marketing budget on driving fixed operations[2]. As a […]

  • Revving up Fixed Ops: The Mailbox & Inbox

    By: Steve Lausch, Director of Product Marketing In our first post of the Revving up Fixed Ops blog series, we considered just how much business is available to automotive dealers in fixed operations. The potential revenue is no small opportunity. Perhaps the smartest action is to investigate a comprehensive marketing strategy for fixed operations. The […]

  • Revving up the Dealer’s Profit Engine (Part I)

    By: Steve Lausch, Director of Product Marketing For all the prominence it receives, a dealer’s showroom is not his greatest profit engine. Certainly more attention and ad dollars are paid to variable operations (vehicle sales), but a dealer’s fixed operations (service and parts) hold far more potential in yielding a higher overall profit. Consider the […]

  • Join Us at Digital Dealer!

    By: Charmaine Berina, Events and Social Media Coordinator   The automotive industry’s most innovative speakers and digital technology experts will convene at the 21st Digital Dealer Conference and Expo in Las Vegas, Aug. 8-10, 2016 at the magnificent MGM Grand. Dominion Dealer Solutions’ Vice President of Operations, George Nenni, will be speaking on “Assigning Ownership […]