Marketing

  • Revving up Fixed Ops: Search & Social (Part 3)

    By: Steve Lausch, Director of Product Marketing Previously, we saw how fixed ops opportunities, revenues, and profits are available to dealers. While a dealer’s fair share of the $340 billion service and parts market [1] is available, half of dealers report investing less than 10% of their marketing budget on driving fixed operations[2]. As a […]

  • Website Load Time Matters More Than You Think

    By: Steve Lausch, Director of Product Marketing What makes a strong auto dealership website? Certainly, an easy pathway for shoppers to view vehicle inventory sits near the top of the list. Strong calls to action are important, as well as clearly communicating the unique value of your brand- your “Why Buy Here?” statement. And who […]

  • 3 Website Stats Every Dealer Should Know

    By: Steve Lausch, Director of Product Marketing Recently, I had the pleasure of chatting with one of our Google reps at a digital marketing event Dominion co-hosted with them in Indianapolis.* We discussed the metrics dealers should be most concerned with as they continue to develop the e-commerce side of their business. No surprises here. […]

  • 4 Tips for Dealership Social Media

    By: Brooke Reese, Deployment Specialist In today’s media-driven society, how a company uses their social media platforms can greatly enhance their communication with consumers. However, many auto dealerships are adopting these different sites but are not using them to their full advantage. Successful use of social media can help your dealership gain the traffic it […]

  • Sutherland Chevrolet Charts Path to Success with Prime Response

    By: Amanda Krause, Marketing Lead Specialist Looking to increase your online customer reviews? Dominion’s Prime Response Reputation and Social Media Management solution can help drive online reviews, build trust between you and your customers and ultimately drive sales. Sutherland Chevrolet of Nicholasville, Kentucky began using Dominion’s Prime Response after General Motors emphasized the need for a […]

  • Mobile: Shaping How Consumers Engage with Dealerships

    By: Peyton Hoffman, Director of Public Relations and Event Management In our fast paced society, our mobile devices have become an extension of ourselves. People can do everything and anything from the palm of their hand and make sure nothing is missed on the go. We check our phones an average of 150 times a […]

  • The Art & Science of Dealer Website Design

    By: Steve Lausch, Director of Product Marketing After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well. These words were spoken nearly 100 years ago by the great Albert Einstein. Whether they are applied to the […]

  • SEO Tip of the Month

    By: Brooke Reese, Deployment Specialist Online reviews are an important tool for potential car buyers to judge the customer satisfaction of  local car dealerships. Angie’s List, a website for crowd-sourced reviews of local businesses, just removed their annual fee. The removal of this fee makes this once exclusive site a resource for anyone seeking information […]

  • What We Mean by “Reporting” – Part 1

    By: Steve Lausch, Director of Product Marketing At last January’s Digital Dealer Conference, I sat in a presentation by industry thought leader, and my personal friend, Brian Pasch. Before a room full of general managers, sales managers, service directors, and other automotive retailers, Brian began to lay out the trust problem that car dealers have […]

  • Clift Buick GMC Doubles Online Review Generation

    By Steve Lausch, Director of Product Marketing  Does your car dealership have a strong digital presence? With Dominion’s Prime Response Reputation and Social Media Management solution a dealership can drastically increase reviews from their customers, generating trust between the online car shopper and the sales representative.  Clift Buick GMC of Adrian, Michigan began using Dominion’s […]

  • Rocking Your Sales Funnel, Part II

    By: Steve Lausch, Director of Product Marketing  In Part I of my Rocking Your Sales Funnel blog series, we considered the Pre-Awareness stage of today’s online shopper. In it, we examined how traditional advertising, social media, reputation management, and loyalty marketing are passively absorbed by the pre-aware shopper. These efforts are critical since shoppers are forming […]