By: Danielle Longenecker, Product Marketing Manager
Date: TODAY; March 16, 2017
Time: 2:00 pm EST
Incentive spending from automotive dealers grew by double-digits in 2016, while customers average $3,348 in savings per vehicle from incentives! Google reports that the #1 action taken by car shoppers during their online research AND while on the dealership lot is price-comparison. Potential buyers want to know that they are getting the best prices for their vehicles.
Incentives keep shoppers on the dealership lot and increase vehicle turn rates.
Incentives build trust with today’s car shoppers by proving that the best deal if offered for each vehicle. This strong relationship then ensures that auto dealers don’t miss out on potential buyers. Incentives keep shoppers on the dealership lot and increase vehicle turn rates.
Dealers attending this webinar will:
- Learn new vehicle incentives’ role in Google’s Key Automotive Micro-Moments
- Understand incentive trends
- Review how incentives lead to a competitive edge in local markets