Website Design Spotlight – Paretti Mazda

By: Amy Peck, Director of Marketing Services

This month’s website design spotlight is Paretti Mazda!

Paretti Mazda is Southern Louisiana’s premier Mazda dealership. The Paretti family has been a part of the greater New Orleans area since the 1930s and prides itself on being a big part of the local community.

Their auto dealership’s website features a clean, modern design with bold homepage imagery. When visiting the website, customers are immediately invited to start shopping the inventory with the click of a button. Also, the Search Vehicles flag in the top right corner has a design that is not intrusive to the rest of the page, but is there for the car shopper who wants to quickly filter vehicle inventory options based on specific preferences.

Below the top image are four strong calls to action. The online car shopper can immediately get to where they need to be without much scrolling. Even as you navigate through the website, the top menu bar stays with you as you scroll. These same powerful elements are on the mobile version- making navigation easy regardless of how a customer is viewing the site.

Another important aspect of this site is the fact that it is secure. Google has stated several times that it is vital to have a secure website. At Dominion Dealer Solutions, we believe online security is critical for our new and used car dealers and ensure that our responsive websites are inline with Google’s best practices.

Results speak louder than words, so check out Paretti Mazda’s website results below!

Compared to this time last year, Paretti Mazda has seen increased traffic and engagement on their site:

· 224% increase in Site Visits
· 118% increase in Page Views
· 80% increase in Form Leads

Overall, the key to this site design is how intuitive it is for online car shoppers. With years of automotive experience, combined with years of UX experience, Dominion Dealer Solutions designs websites that are easy to peruse and convert shoppers to buyers.

Congratulations to both the Paretti Mazda team and the Dominion Websites team. We are looking forward to watching this partnership continue to drive results!

To begin seeing website results like Paretti Mazda, click or call 877.421.1040.

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