This fall, Williams Chevrolet chose to install a new BDC center in an effort to generate more sales by streamlining the follow up and marketing operations at the dealership. Caitlin Smith, the new BDC Manager, was tasked with mining the dealership’s equity data and turned to Dominion’s DealActivator for help.
Williams Chevrolet finished September 2016 with 20% of all sales attributed to DealActivator.
DealActivator, Dominion’s award-winning equity mining tool, enables dealerships such as Williams Chevrolet to quickly create sales and service campaigns to re-engage qualified customers. After 30 days of using DealActivator, Smith had reached her sales goal for the dealership. With sales attributed to DealActivator increasing every month, Williams Chevrolet finished September 2016 with 20% of all sales attributed to DealActivator. That’s double the results that Smith expected.
DealActivator is the tool to have in your dealership. It makes equity mining as painless as possible.
Smith, now a constant user of DealActivator, commends the user-friendly nature of the tool, saying that it allowed her to “talk confidently about a customer’s equity position.” Her dedicated equity specialist provides ongoing personalized coaching for Williams Chevrolet to further improve the adoption of DealActivator in the dealership. Smith sums it up best when she says, “DealActivator is the tool to have in your dealership. It makes equity mining as painless as possible.”
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DealActivator can help your dealership boost equity sales with customized campaigns and hands-on training. Click or call 877.421.1040 today for more information.
