Work Smarter, Not Harder: 5 Ways to Close More Equity Leads

By: Jennifer Sanford, Director of Strategic Marketing

Do you have a CRM? Of course you do.
Do you have — and use — an equity-mining tool? Well, maybe.

During Dominion Dealer Solutions’ webinar on Thursday, June 22, Jeff Ornell, director of equity solutions, will dispel the myths around the perceived difficulties of using an equity-mining tool on a regular basis. It’s not only simple, but critical to your dealership’s success.

All economic indicators point to a slowdown in new car shopping this year. This will make it even more important to be the first to reach the low hanging fruit in your local market. Your equity software, when combined with your CRM, exposes customer data to help you find those shoppers who are in a position to buy…sooner rather than later.

Dealers attending this webinar will learn how to:

  • Mine equity data for service opportunities directly through the CRM
  • Capitalize on the “low hanging fruit” opportunities within the customer database
  • Increase revenue by integrating equity tools with an existing CRM

Register today to start closing more leads!

Attendees will also receive an exclusive look at Dominion Dealer Solutions’ NEW Autobase and DealActivator integration. Potential equity opportunities are shown in priority order, making it easy to prevent equity customers from slipping through the cracks. See all of the benefits of this latest integration during the webinar. John Hardacre, product manager for Dominion Autobase, will be on hand to answer questions related to this integration.

Register today for this informative webinar here. Interested in learning more about Dominion’s efficient equity and CRM solutions? Call 877.421.140 today!

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