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As an auto dealer, your customer data is your single, most important asset. And covering everything from customer preferences to marketing campaigns to inventory, Dominion has become the sales and marketing solution of choice in dealerships nationwide. For that purpose, we help make sure your data is everything is should be … so your CRM, websites, and inventory solutions from Dominion are everything they can be.

Total Change of Address Scrub (TCOA)

Over 23% of addressed mail is undeliverable, and 17-25% of addresses change each month -- all of which adds up to wasted postage and lost opportunities. Dominion scrubs customer records against the USPS database to identify registered movers. Additionally, we scrub records against additional databases for address changes not captured by the USPS, and we standardize each address and flag potential duplicates. Less waste, more opportunity!

E-Append

It's the age of cost-effective digital marketing, but you need a critical mass of valid email addresses to reap the benefit of this high-impact marketing method. To make that happen, we scrub customer records against multiple databases, adding and updating your system with valid email addresses. Our validation process ensures appropriate permissions for truly effective digital marketing!

Reverse E-Append

Obtain even more information on your online customers, including: name, address, age, income, gender, marital status, dwelling type, lifestyles, interests and much more. Pricing based on information appended.

Phone Append

A simple phone call can seal the deal, but only if you can get in touch with your customer. To increase your success, we scrub your customer records against key databases to add or update home phone numbers. More accurate phone numbers mean more ways to contact your customers, resulting in better communication, more appointments, and more closed deals!

Permission-based Marketing

Your permission-based digital marketing is most effective when you're sending content that aligns with your customer's expectations. Not only do we maximize deliverability and minimize delivery as SPAM, but we help you manage your customers preferences and permissions, resulting in a higher quality of customer engagement.