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Ferrari of Houston Stays Ahead with Dominon's Cross Sell Report Case Study
When Don Pierce, General Manager of Ferrari of Houston (Houston, TX), wanted to better track the market trends in his area, he utilized the help of Dominion’s Cross-Sell Report. “Ferrari is not a high volume business, so I need to be able to track every car.” Keeping track of where Ferraris were being sold in his target area is exactly what Pierce needed in order to keep ahead of the competition.
Ferrari of Houston began using Dominion’s Cross-Sell Report five years ago. “Using this report just made sense; it provides me with the necessary information I need to make my decisions,” said Pierce. Dominion’s Cross-Sell Report is an analysis tool for tracking short–term trends and market movements. A traditional report includes official vehicle registration information provided by the Department of Motor Vehicles from 27 partner states. Every month more than 6,000 customized reports are produced for dealers, media companies and financial institutions.
Ferrari of Houston saw instant value with the use of the Dominion Cross-Sell Report. “We were able to look at the total number of vehicles in the market and know exactly where they are coming from,” said Pierce. “I show this report to my sales people every month; it is a great matrix tool.”
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