Ongoing economic challenges have caused every auto dealer to look at spending. And big dollar advertising is at the top of the list. Traditional advertising (such as TV, radio, and print) is an expensive way to spray one’s message to the public – especially when 80 cents of your ad dollar is lost to people who will never buy from your dealership. And while you might market to your DMS customers, it’s a mere 30% of those who have ever contacted your store. It means less traffic. Fewer buyers. Less revenue. All with a huge price tag.

Or you could use Dominion's capabilities to capture and leverage the data on every last person who touches your dealership. You could harness the latest, most innovative, cost-effective media to market to the customers you already own. You could transform your website -- that virtual showroom -- in new and exciting ways. You could go deeper with effective and trackable digital marketing. You could begin mastering social marketing and online reputation management. And all this could be managed by marketing professionals who know your dealership, know your customers, and know the finer points of the Marketing Solutions offered by Dominion.

Smart, effective marketing doesn’t have to be a mystery – or a money pit. With Dominion Dealer Solutions, you have everything you need to:

• Strategically market to a customer database 3x that of your DMS
• Optimize your marketing plan, incorporating best of traditional and new media
• Drive significantly more traffic to your website, showroom, and service drive
• Professionally brand your dealership at a fraction of current costs
• Use Cross-Sell reporting to determine where to best invest marketing dollars
• Deliver consistent, unique vehicle photos, values, and comments to third party websites
• Consolidate vendors and reduce per unit and per salesperson advertising expense
• Personally engage customers according to stated preferences
• Track delivery, open, opt out and clickthrough rates for all digital marketing
• Enjoy agency-level support through our Managed Services

"[Dominion] not only makes us money, it saves us money as well. We have reduced our print advertising by $500,000 and have completely cut out radio advertising altogether. Now, we market to over a million customers we already own." CMO, Mile One Automotive Group

" ... it has worked so significantly well, we’re replacing other vendors because of what it can do for us. And that will save thousands of dollars on a monthly basis." Internet/eCommerce Director, Germain Motor Company

" ... has helped catapult us from 1,200 annual units to over 2,500 units."Sales Manager, Street Toyota