There once was a time when Rodger Lau, Executive Vice President of Jeffrey Automotive Group didn’t really think about his online reputation. After attending a seminar on the importance of online reviews, Lau decided it may be something to look into. After a little research, Lau was concerned by what he was seeing regarding his own dealership and decided it was time for a change. Upon further research, Lau found the answer he was looking for with Dominion’s Reputation Management Solution, Prime Response. “I took a look at what was being said about my dealership, and I didn’t like it at all,” said Lau.

Rodger Lau began seeing immediate results using Prime Response Reputation Management. Within the first three months Jeffrey Automotive Group generated a total of 74 new reviews. “Our goal with Dominion’s Prime Response Reputation Management Solution was to give customers superior service and get great customer reviews, and we are doing just that.”

With the use of Prime Response, Jeffrey Automotive Group has increased their website traffic, gained more leads, and improved their average rating to 4.3 out of 5 stars. “Dominion’s Reputation Management solution is a wonderful product, and they are a great company to work with. We will continue to use this product in the future,” Lau concluded.