When Xavier Brizar came on board as Internet Director at Lunde’s Peoria Volkswagen earlier this year, he recommended that the owners switch their inventory to Dominion’s New Inventory Solution. A long-time advocate of Dominion Dealer Specialties inventory, Brizar knew that implementing Dominion’s Inventory Merchandising program, with a focus on QR codes, would make it easier for consumers to connect with his dealership and find inventory.

Brizar implemented branded QR codes in a variety of ways, including adding them to vehicle window stickers and making them accessible through inventory images on the vehicle detail pages of their website. Lunde’s Peoria Volkswagen began adding QR codes to used vehicle window stickers in April and recorded 6 scans that month. In June, the number of window sticker scans increased 82% with 33 scans.

Brizar also added QR codes to his online and offline campaigns to track the effectiveness of his calls to action. Brizar found that customers access QR codes throughout the purchase process, scanning them from the website and then accessing the links later on their Smartphone to get directions, contact information and locate specific vehicles while on his lot.

In the first six months, visitors clicked on QR codes attached to 18 different vehicles with many of the vehicles generating multiple scans. Brizar attributes one sale a week directly to scanned QR codes. Through advertising, direct mail, online inventory and on-lot merchandising with window stickers, Lunde’s Peoria Volkswagen continues to have success driving traffic, gaining consumer engagement, increasing showroom visits and selling cars. “Dominion does a great job making it easy for us to implement. QR codes have helped us build trust with our customers and the result is higher call volumes and more Internet traffic,” concluded Brizar.

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