Your inventory is a critical marketing element that puts you in front of potential prospects and customers. In fact, promoting the right vehicle at the right price with the right message is critical to the success of your automotive dealership.
Dominion’s Inventory Solution, delivered by Dealer Specialties, was introduced to dealerships 25 years ago. Today, Dominion’s robust suite of Inventory products and services enable auto dealers to take complete control of their inventory. From photo collection, window stickers, and online merchandising, to inventory pricing, stocking, sourcing, and appraisal, today’s automotive dealership can enjoy complete inventory management.
Dominion’s Dealer Specialties will meet your demand for service. With an enormous footprint that reaches every state and almost all localities, we provides outstanding photography and consultative merchandising of your vehicles. Our technology includes both do-it-yourself (DIY) functionality as well as our unmatched full-service program offered by local, dedicated consultants. Our expert team of 400+ field personnel markets over 2.5 million vehicles and takes over 25 million photographs every year.
When you know what customers want, and how vehicles perform in your market, then you know what to put on your lot. That’s what Dominion Appraisal tool is all about. Take advantage of our real-time, market-based appraisals to make informed inventory management decisions, and confidently work your bid based on dealership goals and the competitive landscape.
Location. Location. Location. That’s the key to merchandising your vehicles. Not only do you have to have the right physical address, but also you need to make sure your vehicles are visible in all of the right places on the Internet. Dominion’s Inventory Solution provides you with extensive inventory management, merchandising and distribution tools. We offer real-time distribution to over 1600 Internet partners, including all of the major portals and classified advertising sites.
In addition to inventory software and services, Dominion offers detailed market analysis through our Cross-Sell market reports.
New Cross-Sell Interactive reports arm dealers with comprehensive performance reports that enable more informed inventory, F&I and marketing decisions. Dealers enjoy instant access to powerful market and competitive intelligence, unlimited chart and graphs, and deeper, more robust data than paper or email reports.