LiveLot: Video Production Services for Dealerships

Experience the fastest growing media format

Adding a video to a Vehicle Detail Page increases conversions by 80%


For the best consumer experience, every vehicle listing should include a video. Your vehicle detail pages (VDPs) are your most important inventory ads. According to a recent study, adding a video to a VDP can increase conversions by 80%. Can you afford to overlook this dynamic merchandising tool?

No matter how you are currently using video in your dealership, our intelligent and integrated platform makes it easy to scale your existing strategies. Let Dominion Dealer Specialties create an extensive video marketing strategy that provides a better experience for your shoppers, resulting in more leads, more showroom visits and more sales!

LiveLot is GM iMR Approved

Walk-Around Videos

Increase time on site and lead conversion rates

Bring your cars to life. Increase consumer engagement, website leads, and overall sales with Dominion’s LiveLot. Attract car shoppers with a visual experience of each vehicle combined with unique descriptors that are customized to what shoppers search for most.

Video is the #1 searched item on Google today. Expand your website’s content, differentiate your vehicles and your brand all through the use of live video.

LiveLot Feature Highlights

LiveLot gives you feature-rich video components and allows your customers to experience your inventory like never before. Each video is customized with data, photos, audio, and voiceovers to increase the informational and emotional value to potential buyers.

  • Walk-Around Video
    Walk-Around Video

  • Voice Over & Music Options
    Voice Over & Music Options

  • Dynamic Overlays
    Dynamic Overlays

  • Video Customization
    Video Customization

  • Dealer Branded Intro/Outros
    Dealer Branded Intro/Outros

  • Custom Landing Page
    Custom Landing Page

  • Distribution

  • Dealer Portal and Analytics
    Dealer Portal & Analytics

  • Mobile App
    Mobile App

Premium LiveLot Video Features Include:

  • Large Video Player
    Enhance the viewer’s experience with a larger video player

  • Custom Voice Over
    Instantly record personalized audio to your existing videos

  • Ad Videos
    Add non-inventory videos like customer testimonials & why buy here clips

  • Vid2Pic
    Fulfill inventory photo and video needs with one feature

  • Video Retargeting
    Re-target your shoppers across all devices with video ads featuring the last vehicle they viewed

  • VidMail
    Increase appointment show rates with personalized video email greetings


62% of car shoppers visited the dealership after watching online vehicle video.

Millward Brown Digital/Google

Proven Process

4 simple steps

It’s easy to deliver professional live video, with our 4-step process:

Vehicle shoppers are 3 times more likely to respond to a vehicle video than to pictures alone.


  1. Capture: Capture the quality of your vehicles with full-motion views of the vehicle inside and out (20-25 seconds of interior; 35-40 seconds of exterior)
  2. Process: Our stabilization feature removes camera shake to ensure your video looks seamless.
  3. Brand: Brand your video with custom intro, outro and clippings, including OEM-specific messaging and CARFAX information, as needed.
  4. Distribute: Display video on your website, YouTube, AutoTrader, and more.