When used correctly, the right data can be extremely powerful for an auto dealer. This is especially true for tracking and understanding what consumers are buying, where, and why. Stores without this level of visibility stock the wrong inventory, at the wrong price. They forfeit return on precious advertising dollars. They stand vulnerability to competitors who know what they don't. In fact, the automotive dealership that fails to keep an accurate pulse on its market is flying blind.

With Dominion Dealer Solutions, auto dealers can be fully equipped with timely, accurate, and powerful market data. Data that helps you know what consumers are buying and how you can translate this behavior into real business opportunity. Our job is to help your dealership outpace the surrounding market - it's just that simple.

Auto dealers across the country use Dominion Dealer Solutions to know their market -- inside and out. With Dominion, you have everything you need to:

• Target the specific zips with the most opportunity for increased sales
• Identify trends in make and segment popularity to influence stocking and advertising decisions
• Track key short-term market trends to fine tune operations and save advertising dollars
• Look at long-term market changes to better evaluate strategic approach
• Identify where sales are growing and target the zip codes where the competition is active
• Track month-to-month changes in market share
• Verify the monthly and year-to-date sales/registrations of the top competition
• Determine the exact makes and models that are selling best in each individual zip code

"To be successful in the highly competitive car business, we must know our market and our competitors. The monthly Cross-Sell report and quarterly MarketINTEL report are critical tools for evaluating our performance. I highly recommend both of these products." GSM, Autohaus BMW and MINI of St. Louis

"I need solid information based on facts to make decisions. For eight years I have used the Cross sell report to figure out what is happening in our market with facts, not speculation. I need to know exactly who is poaching my customers, so I can make a strategy to defend my market."Dealer, Tracy Honda