SEO & Search Advertising for Dealerships

Manage Search Campaigns, Pre-Roll Video and More!

Dominion’s Online Advertising Platform searches for customers that are in real-time buying cycles and converts them into dealership prospects. Our automotive advertising service provides campaign-based search marketing, VIN-centric search marketing and pre-roll video. Dominion empowers dealers to conduct a synchronized digital marketing campaign — all with a single vendor for a unified dealer marketing solution.

Managed Search Campaigns

Exceeding expectations- not budgets

This aggressive approach to search engine placement delivers immediate, targeted results. Dominion creates Pay Per Click (PPC) campaigns within Google, Yahoo, and Bing containing keywords that support specific campaigns and drive targeted traffic to your website. You can adjust the number of campaign keywords purchased on a monthly basis to fit into your specific budget and automotive Search Engine Marketing (SEM) strategy.

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This approach gives you the ultimate competitive edge — not just against competing brands, but also against dealers promoting similar offerings working with other automotive marketing companies.

VIN-Centric Search Campaigns

Connecting car shoppers to your inventory

VIN-Centric search campaigns are an important component of Dominion’s dealer advertising service. Capture the attention of prospective buyers through search engine ads using keywords created for actual vehicles in your inventory. To do this, VinVelocity® matches consumers in your market with specific VINS on your lot, taking them directly to your store’s Vehicle Description Pages (VDPs). The highly-targeted ads dramatically increase the amount and quality of your website traffic.

Fact
63% of consumers start the shopping process with a brand in mind, yet 80% of those shoppers ultimately purchase a different brand.

Dealership Advertising Expert

Partner with a Digital Marketing Manager

Dominion equips you with a dedicated Search Engine Marketing Specialist, who acts as an extension of your dealership to develop and execute a unique search strategy. Similar to an auto ad agency, our experts work on your behalf to continually measure, re-evaluate, and refine the plan in response to the changing search world. Dominion is your partner for a total automotive marketing solution.