The Power of Search
Expanding your Expanded Web Presence
Your search marketing strategy is similar to the signage you place on your physical dealership. You want people driving down the street to see your dealership and your vehicles. Online search marketing encourages shoppers to stop on your website, not your competitors’ site, to view your vehicles and service specials. With Dominion, your search strategy positions you to be found by more consumers and connected to more business.
60% of all organic clicks go to the organic top 3 search results.
Search Engine Optimization (SEO)
Positioning your site for optimal performance
One size does not fit all. Dominion listens to your needs and optimizes your search strategy to meet your goals. Local area SEO set-up, search optimized inventory link pages, clean site code, search engine-friendly/search engine-safe (SEF/SES) URLs, sitemap, vehicle-specific URL and title are all standard for each website.
Search Engine Marketing (SEM)
Driving visits to your virtual showroom
VIN-centric search campaigns. Pay-per-view pre-roll video. Sponsored Links. Display ads. Retargeting.
Whatever your online objectives, Dominion is ready to navigate the jungle of paid search with our Managed Search Campaigns.
SEO & SEM Reporting
Build a smarter search strategy
It’s all about results. That’s why our monthly reports are designed to showcase your traffic, page views and search engine referrals. With a paid search campaign, you’ll see highest performing keywords, keyword phrases, and the progress of your rankings on the major Search Engines: Google, Yahoo!, and Bing.
Digital Marketing Manager
Partner with a Search Expert
The best digital marketing strategy depends on high-quality SEO and SEM. It is an ever-changing landscape of rules and algorithms. A dedicated Digital Marketing Manager makes a lot of sense for dealers today. Let us build and execute a consistent marketing strategy so that you can focus on selling and servicing vehicles.
Why Responsive Design?
Search ranking and the mobile experience
In order to be found by today’s multi-device mobile shopper, your website must deliver a consistent experience across all devices. In fact, Google and Bing penalize sites that present poorly on mobile platforms. With Dominion, your responsive website automatically reconfigures content based on the screen size of the device (desktop, tablet, or smartphone) and changes menus and content to match user behavior. We help you deliver an unmatched experience for your online visitors.