Reputation Management Services for Dealerships

The Industry’s Most Innovative Platform, Prime Response®


640% increase in reviews over a 6 month period.
Willett Honda

Prime Response® is a comprehensive Reputation and Social Media Management platform that lets you monitor your online reputation and interact with customers using a proven approach. Track, influence, and engage with your customers via review and social media sites with our award-winning process for automotive reputation management. Prime Response is available in six reputation and social media packages to fit any dealer.

Prime Response Reputation Monitoring


AWA Logo

Prime Response was selected 2017 Automotive Website Award Winner for Reputation Management

PCG Consulting presented the AWA Awards to the best website and technology products on the market for car dealers at the Wynn Las Vegas prior to the National Auto Dealers Association convention.

“It’s so effective, we’ve doubled our review generation in the past 6 months”

Licia Willnow, Sales Manager, Clift Buick GMC
Prime Response lets you follow all online reviews on every site via one, simple dashboard. It monitors data streams in social networks, RSS feeds, and indexed search results. It even matches the info available on the online profile back to your DMS, so that you can respond with accuracy. Prime Response Track Dashboard Example
Prime Response External Survey Example We employ the use of automated internal surveys and compare their results with external reputation data to provide you with a comprehensive view of your brand in the marketplace.
When positive reviews are received, Prime makes it simple to immediately share that content on the dealer’s Facebook and/or Twitter accounts as well as your own website. Prime Response Internal Survey Example

“Our dealership ranked #1 in quantity of reviews and quality (star rating) out of 17 dealers in the South Carolina district for Honda. Prime Response makes it simple for guests to leave a review and strategically direct our customers to the right place to leave their feedback for optimized results.”

Mark Dowling, General Sales Manager, Vic Bailey Honda
Get personalized responses to reviews about your dealership without lifting a finger! Our dedicated Specialists will work with you to determine the best response strategy, ensuring that every review, on every site, receives the most appropriate response reflective of your dealership. Review responses will help your dealership increase customer engagement, grow your positive online image, and build additional online content. Prime Response Alert Example
Prime Response Alert Example Prime immediately notifies the right person in your dealership when a negative review or rating is received. Similarly, “digests” take all reviews for a given period of time (typically, weekly) and report to the GM, dealer, or group executives.
Far beyond basic mention monitoring, we capture and save search result pages for important keywords allowing you to evaluate your website search performance – and your competitors – without having to do the searches yourself. Prime Response SERP Spy Example

Dominion’s Reputation and Social Media Specialists help monitor, understand, respond to, and even influence what is being said about your dealership online. They know that 90% of consumers are influenced by information found on review-based websites.