Real-Time Inventory Content Management for Dealerships

Dominion’s content strategy makes a real difference.
125% MORE
organic traffic
conversion rate
54% MORE
page views
in VDP views

The Power of Content

Nothing draws more attention to your website

Dealers invest serious ad dollars to direct consumers to their sites. That is money wasted if the website does not engage shoppers and promote conversions. Dominion understands the value of relevant website content and knows what it takes to gets car shoppers engaged and into your showroom.

Industry-leading Inventory Feed

Real-time integration with Dealer Specialties®

Dominion Dealer Specialties Logo

Inventory is the cornerstone of a dealership website. And, while your Dominion Responsive Website will make any inventory feed look great online, you can enjoy real-time inventory updates with Dominion Dealer Specialties — the industry’s largest and most experienced provider of lot services, vehicle merchandising, and inventory management.

Model-Specific Landing Pages

Keeping the casual researcher on your site

Model Specific Landing Pages

While car shoppers typically visit various sites to learn more about their vehicle of interest, Dominion Responsive Websites offers shoppers everything they need in a single experience. Increase visitor engagement with content, video, and customer reviews placed on beautiful, model-specific landing pages — information that both consumers and search engines love. Dominion goes even further by continually adding dealer-branded, market-specific material, explicitly built to drive SEO and consideration with the consumer.

Rebates, Incentives & Specials

Consistent. Controlled. Automated.

Rebates and Incentives

As your manufacturers posts new incentives, we help you to automatically and accurately update every Vehicle Description Page (VDP) with rebates and incentives that are relevant to your local market audience. And with Dominion’s Responsive Websites, managing your vehicle specials and department specials is just as easy.

Reviews & Ratings

Integration with award-winning Prime Response®

Prime Response®

Tap into the power of the industry’s most advanced and highly-acclaimed reputation and social media management platform: Prime Response. Prime Response not only improves your online reviews, but also puts those reviews in front of car shoppers. Improved reviews engage customers and give them the confidence they need to do business with your dealership.

Group Sites

Group & Enterprise-level sites

Leave the competitor’s splash page in the dust with Dominion’s dynamic Group Sites. Perfect for any sized automotive group or enterprise business, these websites introduce consumers to your group-level web presence and quickly usher them to the content they find relevant.