My Trade

Introducing Dominion’s Shop-by-Trade In solution for Dealer Groups

Boost Leads By Up To 60%

Empower shoppers with true trade-in expectations

Dominion’s My Trade offers shoppers a unique and powerful vehicle trade-in solution. These leads are delivered directly to your CRM.


Effective on any website platform, My Trade is powered by NADAguides™ to provide digital shoppers an immediate estimate of what the dealer would offer for their vehicle. As with My Payment and My Car, Dominion’s My Trade is the perfect way to convert website traffic into sales and turn your website into a lead engine.

Powerful Integrations & Responsive Design

Show off your inventory and drive visits


Engages mobile car shoppers

Uses responsive design to optimize desktop, tablet and mobile device displays for the best user experience. Keeps shoppers invested no matter what device they start or end on.


Seamless inventory integration

Helps consumers work their way through the buying process by generating “suggested cars” from vehicles currently in inventory in response to consumer inquiries.


Powered by NADAguides™

Consumers trust NADAguides Vehicle Values Reports. By providing this information to desktop and mobile car shoppers they will be comfortable moving through the process.


Drives appointments

My Trade delivers dealer-branded emails to customers that are interested in trades to drive more appointments.

Dominion’s My Trade is part of:



The Ultimate Car Shopping Experience

Learn More >