Bob Demers, General Manager of MidWay Buick (Somersworth, NJ) wanted to implement a used vehicle analytics program to increase turn rates and produce more gross profit on used vehicle inventory. He was interested in arming his salespeople with tools that enabled them to make smart inventory decisions based on real market data.

By Implementing Dominion Dealer Solutions’ Inventory Solution, specifically the pricing, stocking, and sourcing functionality, MidWay Buick saw immediate results in their used-vehicle program. “The increase in sales and gross profit can be directly attributed to the inventory analytics and market comparison closing tool that is built into the Dominion solution,” says Demers. MidWay Buick arms their salespeople with daily one-page reports to understand market comparisons and assist during the trade-in process. Demers provides, “The reports help us not only identify the right inventory mix to stock but also help us to sell used inventory with confidence.“

Since implementing Dominion’s Inventory Solution, specifically the pricing, stocking, and sourcing functionality, MidWay Buick has increased retail used sales by 34%, increased used vehicle gross profit by 20% and decreased the number of used vehicles in inventory by 76%. “We greatly increased our turn rate, produced more gross profit on less dollars tied up in inventory,” states Demers. In addition, by coordinating our effort to provide consistent used vehicle photos, unique vehicle comments and the same pricing on all of our Internet listings, Dominion’s Inventory Solution has helped MidWay Buick produce significant gains in Vehicle Detail Pages (VDP) and extended their market radius beyond a 20-mile reach. “In fact, now we are actually selling vehicles in markets 100+ miles away since the implementation of Dominion’s Inventory Solution.”

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