|Back to News|
|Autobase Announces Polk Lead Scoring Integration|
February 5th 2008 - |
INDIANAPOLIS, IN - Autobase, Inc., the leading marketing and sales CRM provider for car dealers nationwide and a division of Dominion Enterprises, today announced the integration of R. L. Polk & Co.’s Polk Lead Scoring with the Autobase Internet Lead Management tool.
The agreement enables Autobase to provide its customers with an additional tool to identify car buyers who are most likely to purchase a new or used vehicle. Internet leads are captured from within the Autobase Internet Lead Management tool, which is fully integrated within its core CRM application. Autobase then leverages Polk’s industry leading automotive intelligence and sophisticated analytics to help dealerships prioritize Internet sales follow up activities and determine the likelihood and timeliness of a lead converting to a sale.
“With this integration, Autobase dealers can easily qualify their Internet customers’ interest and readiness to buy a vehicle. As a result, sales revenues will increase and a distinct advantage will be set over their dealership’s competition,” said Bryan Anderson, founder of Autobase, Inc. “The Polk Score is easily accessible to the Autobase dealer and takes only seconds to process within the application.”
Polk Lead Scoring enhances Internet leads with a wide variety of proprietary automotive information and advanced demographic and lifestyle information, ensuring the most sophisticated and powerful lead scoring available in the industry. Polk Lead Scoring also includes reporting and analytical capabilities with particular emphasis on leveraging Polk’s ability to evaluate lead performance at the lead source, make and dealer level.
“We are excited to work with Autobase to help automobile dealers sell more vehicles,” said Andrew Price, Polk’s vice-president of Automotive Retail Solutions. “The Internet has proven to be an important sales tool, and our relationship with Autobase will help dealers be even more productive and efficient with their use of technology.”About Autobase, Inc.
Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong CRM reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide. Autobase is a division of Dominion Enterprises.About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million.About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.