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|Autobase Releases Book, Seven Months to CRM Greatness|
February 27th 2008 - |
INDIANAPOLIS, IN - Autobase, Inc. today released its latest book, Seven Months to CRM Greatness, a practical guide to a simple and successful CRM launch. The book is a follow-up to its 2004 NADA-endorsed book, Floor Traffic Is for Green Peas.
Automotive dealers, managers, salespeople, and BDC representatives all will benefit from the book. Seven Months to CRM Greatness lays out a simple but strategic month-to-month plan that is easy to understand and execute.
“The purpose of the book is to provide retail automotive dealers with a straightforward game plan for successfully implementing and utilizing CRM services. Every dealer in the country, regardless of their current or previous experience with a CRM solution, should find the content helpful,” said Bryan Anderson, founder of Autobase, Inc. “Any dealer who has a keen interest in taking further advantage of CRM services will find the content indispensable.”
The book teaches play-by-play descriptions of how any dealership handicapped by the limitations of manual tools, underutilized systems, and/or wrong CRM applications can reach and maintain a peak level of effectiveness with the proper technology-based CRM service in about seven months.
“Whether you are just starting with automotive CRM, ramping up your current CRM efforts, or ready to change course altogether, deploying CRM in your dealership does not have to be full of headaches,” said Anderson. “In fact, it can be the path to absolute greatness for your business – both now and in the future!”About Autobase, Inc.
Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong CRM reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide. Autobase is a division of Dominion Enterprises.About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million.